We are looking for a Director of E-commerce & Growth Marketing at Sollis Health to lead the vision and strategy for our e-commerce platform while optimizing paid marketing channels to attract new customers. This role will act as a vital bridge between our marketing team and both internal Product and Operations teams, as well as our external digital media agency.
This individual will play a crucial role in defining and steering all digital product development to align with our business goals within the e-commerce and sollishealth.com spaces. Working closely with the commercial product manager, they will oversee major enhancements and continuous improvements to our website. The Director will also be responsible for selecting the appropriate MarTech infrastructure to enhance our marketing and sales operations. Reporting to the SVP of Marketing, this position requires a highly collaborative approach, partnering closely with leaders across Marketing, Finance, Membership/Sales, Member Services, and Product.
Hybrid position 2 days/week in NYC HQ
Responsibilities
- Oversee the strategy behind our paid digital investments and media mix, serving as the point person to our media planning and digital agency
- Work with external consultants to identify, contract and execute our local and national paid media investments, with accountability to driving users further into the funnel.
- Be accountable to support the BI functions of the business to ensure accurate marketing attribution reporting, supporting any enhancements or implementations and work in partnership with our revenue and finance teams to offer a clear view of commercial business reporting
- Own weekly and monthly reporting on media performance
- Identify new strategies and most effective channels to move customers from “Awareness” to acquisition quickly
- Identify key growth opportunities
- Focus on website optimization and ranking, working closely with our IT and Engineering teams, and managing our Growth Marketing Manager, who oversees SEO and CRO on site
- Be data-driven and oriented with a strong inclination to developing company-wide insights on marketing performance and sharing information regularly
- Be a core information owner and communicator for stakeholders, sponsors, and leadership both for status as well as to evangelize digital product benefits.
- Build and maintain exceptionally strong relationships with delivery partners including marketing, product, revenue, IT, operations, clinical, and more
- Meet and aim to exceed paid marketing-driven lead and revenue goals
- Contribute to a detailed and robust product roadmap
- Performs related duties as requested
Experience
We believe extraordinary people come from a variety of backgrounds, but ideally, we would expect that you have:
- 8+ years of marketing experience
- 3-5 years experience as a growth marketing leader at a B2C company, ideally in subscription or services, healthcare or wellness preferred
- Keen understand of Meta and Google platforms and optimization strategies
- Experience working with Google tools, specifically Ads Manager and Analytics
- Experience providing a BI perspective to marketing reporting
- Experience working closely with Product Managers within a consumer-first digital products organization, commercial brand or related agency
- Demonstrated competency in leading digital products or software solution with measurable business results
- Demonstrated competency using digital products and solutions to meet business goals, enact organizational change, or realize commercial opportunities.
- Demonstrated competency in setting and meeting key performance indicators, success criteria, and business impacts.
- Ability to show innovative and intuitive decision-making that has led to project, product, or program success.
- Experience which demonstrates intellectual curiosity, and creativity when it comes to identifying and chasing new audiences for Sollis
- Demonstrated ability managing multiple priorities, stakeholders, initiatives in a structured fashion.
- Mastery in communication skill set to partners, peers, managers, and stakeholders
- Strong written skills, and strong capability in reporting and presenting data
- Collaborative spirit and passionate about growth
Comp & Benefits:
Range: $160,000-$190,000 per year
This is the anticipated rate/range Sollis Health reasonably expects to pay candidates for this position in New York City. Sollis Health is a multi-state employer and this rate/range may not reflect the pay for positions that are performed solely in localities outside of this location. Actual pay is dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, location, education, etc.
Our people are our greatest asset, so we designed a comprehensive compensation and benefit package that matches. Some of our offerings include:
- Competitive salary aligned with your experience
- Excellent benefits, including healthcare, dental, vision
- 401K with matching 3%
- Unlimited PTO + 12 observed holidays
- Free Sollis Health membership for you and your family
- Employee stock options
- Annual continuing education allocations
- Dedicated, motivated team and chance to be part of a highly ambitious medical startup
About Sollis Health
Sollis Health is the first and only medical membership that’s on-demand 24/7, 365. We live up to the concierge promise: with just one call, our members experience unparalleled care and follow-up on their schedule and their terms.
Our members never wonder if it’s a “real” emergency. They simply call Sollis for immediate access to ER-trained medical teams, on-site labs and imaging, expedited specialist appointments, and care navigation that’s all under one roof. With unlimited 24/7 virtual and in-person support from locations in Manhattan, the Hamptons, Los Angeles, South Florida, and San Francisco, Sollis puts our members in first class by handling all medical issues—big or small—with expert concierge care anytime, anywhere.
- Medical, Dental and Vision benefits
- Free Sollis Health membership for you and your eligible family members*
- Generous PTO and sick time
- 12 observed holidays
- 5 bereavement days per year
- 401k with a 3% company match
- Paid parental leave, up to 12 weeks
- Basic Life Insurance
- Employee stock options
- Professional development stipend
- HSA & FSA offerings
- Commuter FSA
- EAP services
- Professional Development Reimbursement
*Full-time and part-time employees eligible for this benefit
Office: 135 E 57th St, 4th FL, New York, NY 10022
Employment Type: Full Time
Department: Marketing
Division: Marketing
Area of Talent: Marketing
Shift: Day – 40 Hours Per Week – 9-5pm
Work Setting: Hybrid
About Location
Palm Beach Flagship
Sollis Health’s Palm Beach flagship facility in sunny southern Florida. With a full spectrum of concierge medical services 24/7, Sollis offers a private, elevated alternative to traditional emergency care. Our membership model allows for the treatment of 90% of what an ER typically handles in a low volume facility, so our providers can truly take care of their patients. From injuries to illnesses, our passionate clinical and corporate leaders couple genuine care with concierge-level service. Each team member is committed to reimagining the future of emergency care – together.
HQ – New York City
The Sollis Headquarters in New York City serves as a central hub for the region. As part of Sollis’ flexible work culture, many team members have the option to work remotely or alongside colleagues in our modern, spacious headquarters. Equipped with open desks, tech accessories, and conference rooms to support our team’s workflow, our headquarters leave room for recreational elements, lounge areas, and fully stocked kitchens, as well. Sollis is proud to hire passionate professionals whose genuine care for our members is complemented by their concierge-level, hospitality-driven approach. From medical to corporate, each team member is committed to reimagining the future of emergency care – together.
Getting Hired
A High-Touch Hiring Experience
Joining the Sollis Health team is a similar experience as a member receiving care: seamless and streamlined. We dedicate one of our in-house recruiters to be with you every step of the way.
Application
As Sollis continues to grow, we open new opportunities frequently. So, when you find a role that feels like a fit, follow the steps to submit your application online. We review each and every application we receive, which does mean it may take us a bit to get back to you and we appreciate your patience.
Recruiter Screening
If selected to proceed, you will receive an invite to schedule a time to speak with one of our recruiters. You will have the chance to get to know more about Sollis, discuss the role, your career interests, and previous experience, as well as gain a clear understanding of the remaining steps of the process. Now’s your time to get to know us, as well!
In-Person/Virtual Interviews
As you complete your Assessment, we will schedule you to speak with additional Sollis team members – either virtually and/or in-person. There may be a couple of rounds of interviews, all of which offer a different perspective and deeper understanding of the role and the culture, and the ways you can contribute to our success.
Offer & Pre-Hire Onboarding
At the offer stage, we will present you with a total compensation package, which includes our many amazing benefits & perks. All offers are contingent on background checks and other pre-employment and pre-offer clearances. Then, you’ll be connected with our Pre-Hire Onboarding Specialist to complete all necessary next steps. We are excited to have you join the team!
Application
As Sollis continues to grow, we open new opportunities frequently. So, when you find a role that feels like a fit, follow the steps to submit your application online. We review each and every application we receive, which does mean it may take us a bit to get back to you and we appreciate your patience.
Recruiter Screening
If selected to proceed, you will receive an invite to schedule a time to speak with one of our recruiters. You will have the chance to get to know more about Sollis, discuss the role, your career interests, and previous experience, as well as gain a clear understanding of the remaining steps of the process. Now’s your time to get to know us, as well!
In-Person/Virtual Interviews
As you complete your Assessment, we will schedule you to speak with additional Sollis team members – either virtually and/or in-person. There may be a couple of rounds of interviews, all of which offer a different perspective and deeper understanding of the role and the culture, and the ways you can contribute to our success.
Offer & Pre-Hire Onboarding
At the offer stage, we will present you with a total compensation package, which includes our many amazing benefits & perks. All offers are contingent on background checks and other pre-employment and pre-offer clearances. Then, you’ll be connected with our Pre-Hire Onboarding Specialist to complete all necessary next steps. We are excited to have you join the team!
Careers Blog
From the Sollis Health careers blog
Sollis in Six: Dr. Scott Braunstein, National Medical Director
In our running series, Sollis in Six, we pose six questions to a team member to give you an inside look at #LifeAtSollis.
Sollis in Six: Dr. Carolyn McClain, Medical Director, San Francisco
In our running series, Sollis in Six, we pose six questions to a team member to give you an inside look at #LifeAtSollis.
